We’ve seen several corporate videos each year. Some make a lasting impression to viewers while others don’t make a cut. If you’re making these videos for publicity and brand awareness, you must work on the concept and use high-grade equipment like time lapse camera. Here’s a guide on how to make corporate videos engaging:
Start with a concept
Why are you making one in the first place? Is it for company recruitment? Training video or purely for promotions? Talk to the marketing department about the goal and ask for a collaboration. You can exchange ideas on what content to use and scenes to shoot. Having a concept helps to organise overall output.
After finalising the concept, the next thing is to figure out what content to put in the material. Are there any inspiring stories of employees to share? How about the success of the company and its beginnings? You can watch tonnes of your competitor’s video and see what’s lacking. From there, you can create a unique and informative material.
Value cinematography and effects to make the corporate video appealing and engaging. Invest in a quality production materials and equipment to obtain better results. Plus, you’re making something that can be used to generate sales and recruit people so it’s worth it.
There must be a balance between information and entertainment. Some of us can be guilty of snubbing a video because it’s too plain and boring. There must be entertainment on it like graphics, motion pictures and unique footage.
If you will use time lapse camera, your material can look professionally-made, awesome and interactive. This is a technology used by the media and other big-time organisation. It doesn’t hurt to try and see how it affects the overall video. Contact Relive It for HD time lapse camera you can use for recording footage and monitoring business. Visit their website today and see comprehensive features and benefits.