How Does a Mobile Coffee Van Promote Its Business?

Unlike the bistro settings that the shops offer, a mobile coffee van can institute a solid reputation within the community by enticing a big volume of dedicated, oftentimes daily customers.

Promoting this type of business requires the owner to be subtler than the other lines of work in the area. This is because the van is mostly reliant on personal invitations from current patrons and word-of-mouth advertising.

With competition from coffee shops and other vendors, how can a mobile coffee van market its business? Let us look at some of the popular methods used:

Various services

Complete marketing strategies start with the development of the services and products. Coffee places will benefit from having a wide suite of services for the customer since word-of-mouth will bring the curious groups over. If the patrons have other options when it comes to coffee, the mobile businesses have to provide something which the competition does not.

Loyalty packages

The mobile businesses should have a kind of loyalty program. These packages can be as uncomplicated as sticker cards with the assurance of free coffee once the stickers have been completed. Other comprehensive rewards involve a system which will track the number of points that a patron has per purchase. These points can be exchanged for products like tumblers, calendars and even mobile phones.

Advertising on the premises

Whilst a van that delivers coffee to patrons is something you do not see every day, the mobile business will still benefit from having ads around its territory. This includes visible and clear store signage, menus posted outside for easy viewing, and small signs placed on the sidewalk near the van. It also helps if the business has a catchy name which will tell customers that “this is a mobile coffee van”.

Promotional advertising

It is a good idea to combine advertising and sales promotions to have more people visiting the van. The owner can market the mobile business through social media and post a discount voucher there to attract more customers. Coupons can also be placed in local magazines and newspapers.

Want to learn more? Visit mobile coffee van Brisbane today.


The Value of Video Production for Educational Purposes

Using video production for educational purposes is one of the best ways to utilise technology. In recent years, distance education is one of the foremost manners of training for various students around the world. This has proven advantageous because of the convenience and accessibility of the web, which provides a wealth of information for the students on different subjects.

Producing Videos for Distance Education

This refers to the process of recording, presentation, and editing of various researchers and training materials mainly for online educational purposes. With this particular form of education, teachers are able to integrate various teaching techniques to create interactive and extensively researched scripts that will be able to convey the correct information to the online student.

The advantage of using this particular mode of education is that the instructors can make use of editing software to make the training videos even more interesting than before. This is one of the main differences that it has compared to traditional teaching tools, such as the classroom.

Other advantages and main differences of this particular teaching mechanism would be as follows:

  • It makes use of creative film-making as part of education.
  • It integrates a lot of special effects and video editing magic to create the most comprehensive piece of material for the students.

These types of online videos are easy to capture. All the teacher has to have would be a working cell phone or digital camera. For the educational body that has enough financial backing, they can also use high-definition cameras to create these videos.

The Purpose of Distance Education Video Production

The primary reason behind using videos for this purpose is to make sure that the student’s understanding and comprehension skills are improved in a much more engaging fashion. This is because the student will be able to educate himself at his own pace by watching the videos as many times as needed for optimal information absorption.

This is why it would be extremely important for the students to have a grasp of video production as well. This way, they will be able to impart their knowledge not only to their circle of friends but, also to other people all over the world. You can visit and learn more.

Steps to Enhance the Design of Your Website

Coming up with a company website sites is now a necessity. Just line in fashion and architecture, The web designers are using styles that are aligned with the latest trends. What could be considered stylish and design breakthroughs in the past may not work today. As such, you need to improve the design of your site to keep up with the latest requirements. Here are a few hints to overhaul the plan of your organisation site:

Placement of your business logo – Your logo is the visual representation, much like a signature of business. This can convey your company philosophy, its vision and mission as well as its values. Because of its importance, it should be the most noticeable part of your site, which is often at the top-left portion of your website.

Use intuitive interface and navigation – You don’t want your website to be so complicated for your customers to use. Make sure its user-interface and user experience (UI/UX) makes your website easy to be used by your visitors and clients.

Make it your design clutter-free – In web designing, less is more. The days when sites are jumbled with photos, long text and irritating animation are long gone. Most web users nowadays prefer simple layouts with minimal text and visual elements that focus on the usability of the site.

Check other WordPress or different CMS themes – Content management systems (CMS) like WordPress, Drupal and Joomla make the job of web designers way easier. In an instant, they can create a website using a template. You can help them with their work by choosing the themes that you want.

Give adequate breathing space to your site – ‘Clean web designs’ used by many websites allow you to focus more on the product and the message than on other elements. The eyes of your visitors should be fixed on the value your products you are selling them, in the most artistic manner of course.

Use high-resolution photography – Don’t depend too much on stock photographs that don’t align with your company image and qualities. Hire professional photographers for this purpose.

Top Reasons Why Your Business Needs a Mobile App

The arrival of smartphones and mobile apps change the way on how we surf the internet, check emails, shop our groceries and even pay our bills. With that, many businesses are now developing their own apps to contribute to the business new trend.

If you are a business owner and your thinking on ways how to improve your service, mobile apps are your best choice. Here are few reasons why you should have an app.

Reach & Acquire More Customers

If you’re having trouble expanding your customer base, maybe it’s because you don’t have an application. These days, customers are more likely to buy from you when you presented your products through a mobile app. So, come up with an application that is useful and engaging. Not only it does make consumers easily access your brand, but also it is your opportunity to reach and acquire more customers.

Cultivate Consumer Loyalty

Talking about making the true and sincere connection, how about digitalizing the products and service you have? Instead of using roadside banners, billboards and flyers, opting to mobile application makes it possible for your customers to see and get updated with your services. This way, you will have more visitors that are likely to become a loyal follower of your brand.

Outperform Your Competitors

Producing useful and creative mobile apps is a way to win your visitors and beat your competitors. If your application design is more appealing than the others, chances are their consumers will go to your brand. So, make sure that your app is easy to navigate, has uncomplicated design and it fits on all types of screen.

Eventually, if the customers are satisfied with your application, your sales will increase too. Moreover, by reaching a wider audience, the higher the risk that these people will turn into potential clients, making you increase your conversion rate.

Build Brand and Recognition

Since your company’s logo is almost always visible on your users’ phone, the higher the chance they remember the products or services that your business offers. This is a big advantage for you to boost brand recognition.

Now you know the benefits mobile apps can give, this is now the right time to have your own platform. However, you must first choose the company that can suit your needs. One of the best mobile apps Brisbane developer is Generation Digital. You can visit their website for the full list of catalogues they offer.

5 Ways To Maximise Word-Of-Mouth Marketing

People relied on recommendations whenever they want to make a purchase. The opinion of other people assures them that their decision won’t be a mistake. So, it is important that every business owner knows the importance word of mouth marketing.

Here are things to get you started:

Offer Referral Bonuses

To make it easier for them to share your services, give them rewards. It could be discount, freebie or points. This way, they will be eager to recommend your brand. Giving incentives can also mean that you appreciate their initiative so, they deserve to get something from you.

Provide excellent service

Word of mouth could work in two ways. It could be a good or bad. Customers will only say good things about you if they are happy with what they’ve bought and had experience. If not, expect them to complain and publicly share their terrible experience. So, make sure that you always provide what they want. If you have a restaurant, the simple things you can do to please your customers smile on them and serve it in the politest way. In addition, you can also install POS systems to make the service more efficient and save the customer time.

Be Active in Social Media

When you have a presence on social media, you make it easier for your customers to connect with you and share your brand. So, don’t forget to make a page and tell your customers to like it. You can also run an event or contests to encourage more like and shares.

Sponsor or host events

Hosting or sponsoring an event is a great exposure, and the more exposure your company has, the more opportunity to get clients and increase your revenue. Just make the event worth sharing. Hold a contest, give freebies or discounts so people will find it interested.

Create powerful ads

We always heard people talk about the latest commercial of one product. So, it is vital to also make your own useful ads. Ads create brand awareness especially when people share it on their social media accounts.

Common Promotional Product Mistakes

To not put your effort to waste when choosing promotional products, here are the red flags to avoid.

Too much or too little information

The best product designs are often the ones that aren’t too complicated or too dull. That’s why it is important to make them simple yet creative. Just don’t forget to include the basics like the company’s printed logos, name, phone number and the website.

Waiting until the last minute

Some owners wait until the last minute before they ordered, maybe because they are waiting for the numbers or waiting for the design. But whatever the reasons are, it’s still best to order early. As this will give you time to fix mistakes and even save money. Some companies ask for a higher price when the orders are in rush.

Focusing only on price

Remember that what you pay is what you get. So, don’t compromise your brand’s name but opting to cheap items. There are many products that are affordable yet effective like a stress ball, pens, and wristbands.

It Doesn’t fit your brand

Your industry is accounting firm yet your company is giving screwdrivers and hammers. Instead of being happy, your customers will be confused to your services. So, when giving away products, pick an item that is connected to what you provide.

Not Having a Purpose

Ask yourself what do you want to achieve? Do you want to more visit on your site? or Do you want the people to sign up for your newsletter? You need to be clear so you will know the items to give.

Aren’t Tailored

Don’t give out random promotional products. You need to think first if this will suit your audience or not. Otherwise, they won’t use it and possibly end up in trash.

Ordering too few items

Before you place your next promotional product order, think if it is enough for your next event. Sometimes, companies want to save money so they cut the amount of order, not realising that items per piece cost them more.

Ignoring Colour and Design

Yes, you have a good giveaway, but if the design is too blunt or too plain, it won’t catch the interest of your clients. So, take time in choosing the colour and the design you’ll incorporate.

Establish Brand Recognition Through Promotional Videos

What fuels brand recognition? This may be a tricky question that business owners asked themselves for a million times. But when you think about it, the answer comes down to this: effective marketing.

Notice how successful campaigns come in the form of promotional videos. It can tell a story about a company, it’s services, affiliations, and more. There is no absolute limit, as long as you think out of the box.

Fish Media Solutions offer this services to boost the branding of businesses. They are the best team to call if you’re in the look for engaging corporate videos, TV commercials and promotional videos. Here’s how you establish brand recognition using this material:

Showcase foundation of your brand

For people to recognise your brand, the important thing to consider is your logo, tagline, and products. The logo to be exact is the representation of your business; therefore, it should be aligned to the products and services you offer.

Promotional videos play an integral role because it doesn’t only showcase your logo, but effectively portray the image of your company. This results in a higher chance of recognition because people are exposed to your brand. You’ll become a legitimate player and be on top of the game thanks to consistent exposure.

Wider reach

Social media is a great platform to stage your branding. Take a look at Facebook, for example, if you upload promotional videos, people can have close interaction with your business because it’s available on their smartphones and other devices. Likes, shares, comments give you wider reach especially if it becomes viral.

Memory retention

People are likely to remember information when it’s a video material. The integration of sounds, animation and content make way for this. Visual centric materials like infographics clearly show information in a manner that’s easy to understand and easy to consume. Add to that its entertainment value, they don’t feel obliged to analyse anything because it comes naturally. Say for example a brand launch promotional videos on its services. People will just watch it and the magic collides naturally.

They are given information they can recall because it has lasting features. Viewers can learn just by consuming few minutes of the video. It educates them, improving what they know about a product and changes their perspective.

Get people to recognise your brand. Contact Sydney promotional videos for more.

Attract Clients With These Unique Promotional Gifts

Successful businesses have one thing in common: their corporate branding is always spot on and up to date. One of their best-used strategies is giving away promotional products to their target market. If you’re looking to step up your marketing game, you might as well jump on the bandwagon. If you do, you can expect nothing but the boost in your sales.

Whether you’re promoting an event or just looking to introduce your new product or service, here are some trendy, unique promotional gifts that you can give away to the public.

Bluetooth Speaker

Promotional products work wonders when people benefit from them. This way, the least they can do to thank you is to buy your goods. With a Bluetooth speaker, you’re bound to leave a mark on people’s memory. We all love music—we can’t argue with that.

If you want to give away something that will make your target market feel indebted to you, Bluetooth speakers are the way to go. Now every time they go for a jam, they’ll see your brand and secretly thank you for it.

Mobile Device Pocket

Mobile devices have become integral parts of our lives. And what better way to please your customers than to accessorise their gadgets?

Stress Ball

For companies that are after affordable yet effective marketing tools, stress balls are perfect for you. When people use these stress relievers, they’ll thank you by buying your services or products.

Gone were the days when businesses relied on conventional advertisements and marketing tools. Now, you just have to find the right company that can provide you with promotional products of utmost quality and your brand is off to a great start. If you’re after unique promotional items that will make your target market reach for their pockets, JP Promotions can help you.

From corporate gifts, staff incentives, tradeshow giveaways, promotional campaigns and marketing events, they have you covered. This company customises and personalises anything, from mugs to uniforms. To learn more about them, call them now and speak with one of their specialists.