Unlike the bistro settings that the shops offer, a mobile coffee van can institute a solid reputation within the community by enticing a big volume of dedicated, oftentimes daily customers.
Promoting this type of business requires the owner to be subtler than the other lines of work in the area. This is because the van is mostly reliant on personal invitations from current patrons and word-of-mouth advertising.
With competition from coffee shops and other vendors, how can a mobile coffee van market its business? Let us look at some of the popular methods used:
Complete marketing strategies start with the development of the services and products. Coffee places will benefit from having a wide suite of services for the customer since word-of-mouth will bring the curious groups over. If the patrons have other options when it comes to coffee, the mobile businesses have to provide something which the competition does not.
The mobile businesses should have a kind of loyalty program. These packages can be as uncomplicated as sticker cards with the assurance of free coffee once the stickers have been completed. Other comprehensive rewards involve a system which will track the number of points that a patron has per purchase. These points can be exchanged for products like tumblers, calendars and even mobile phones.
Advertising on the premises
Whilst a van that delivers coffee to patrons is something you do not see every day, the mobile business will still benefit from having ads around its territory. This includes visible and clear store signage, menus posted outside for easy viewing, and small signs placed on the sidewalk near the van. It also helps if the business has a catchy name which will tell customers that “this is a mobile coffee van”.
It is a good idea to combine advertising and sales promotions to have more people visiting the van. The owner can market the mobile business through social media and post a discount voucher there to attract more customers. Coupons can also be placed in local magazines and newspapers.
Want to learn more? Visit mobile coffee van Brisbane today.